Calculate CPM and ROAS instantly — then benchmark your numbers against real industry data across every major ad platform.
Two calculators built for how media buyers actually work — no subscriptions, no logins, no spreadsheet setup required.
Enter your ad revenue, ad spend, and COGS to get your ROAS, break-even threshold, gross profit, and margin on ad spend — all at once. Color-coded to show whether your campaign is actually profitable, not just revenue-positive.
Three-mode toggle: solve for CPM, budget, or impressions. Enter any two values and get the third instantly. Useful for media planning, comparing platform costs, and estimating campaign reach for any budget.
Average CPM by platform in 2026. See the full breakdowns by industry in the benchmark pages below.
A calculator tells you what your metric is. A benchmark tells you whether that number is good, bad, or typical for your industry and platform.
CPM ranges for 10 industries across Meta, Google Display, YouTube, TikTok, and LinkedIn. Includes an inline "Is my CPM normal?" checker.
View benchmarks →Side-by-side CPM comparison for all six major platforms with deep-dives into what drives cost on each one — and when the premium is justified.
Compare platforms →Typical and strong ROAS targets for 10 industries, with break-even thresholds calculated from real COGS ranges. Includes an inline profitability tool.
See ROAS targets →Most campaign dashboards are full of vanity numbers. These three determine whether your ad spend is working.
CPM (Cost Per Mille) is what you pay for 1,000 ad impressions — the universal pricing unit across display, video, and social. A low CPM means cheap reach, but cheap reach only matters if it converts. CPM measures delivery cost, not delivery value.
ROAS (Return on Ad Spend) measures revenue per dollar spent on ads. A 4× ROAS means $4 in revenue per $1 spent. But ROAS without margin context is misleading — a 4× ROAS on a 75% COGS product is barely break-even. Always check ROAS against your break-even threshold.
Without context, a $9 CPM tells you nothing. For LinkedIn, it's a bargain. For Google Display, it's overpriced. Benchmarks give your numbers meaning — they let you tell the difference between a campaign that's genuinely efficient and one that just looks good in isolation.
Stop guessing whether your campaigns are profitable. Run the calculations — it takes 30 seconds and nothing is saved.